Dell Simplifies PC Lineup with Fruity’ New Naming System

8th January 2025

Dell is changing how it names its laptops and desktops to make it easier for customers to understand their options. Instead of using familiar product names, Dell is introducing a simpler system that groups its PCs into three main categories:

Dell – For everyday tasks like school, work, and entertainment.
Dell Pro – Designed for business and professional use.
Dell Pro Max – Built for high-performance tasks and demanding applications.

Each category, further has three subcategories:

Base – Entry-level models.
Plus – Mid-range options with better performance.
Premium – High-end models with top features and design.

Dell announced the changes at CES 2025 as part of a broader refresh of its PC lineup, which includes new hardware, designs, and AI-powered features. The goal is to make buying a Dell PC simpler, especially for new customers. Quite how its exiting user base will respond is unclear.

The new naming system however, has sparked controversy as it closely resembles Apple’s branding, which uses “Pro” and “Pro Max” to diffrentiate between it’s higher-end models of iPhone. Critics have accused Dell of copying Apple, but Dell executives argue that these terms are “not owned by anyone” and commonly used across the industry. They also claim the change was based on extensive customer research of “more than 10,000 individuals”.

Notably, Dell’s Alienware gaming lineup will keep its current naming and is not affected by the rebranding.

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